WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
This is the post production phase, where we look back and evaluate all of our work. We collect more feedback and comments on all our final pieces.We will look at our strengths and any improvements that we could of or should of used to help us.
The Final products
The Poster: |
The magazine: |
the trailer:
What we Learned from my initial audience research?
I learned that when it comes to products that are targeted to a specific age group, they actually care about the outcome, which is why their opinions are so valid and appreciated. They know what
they want and what they expect. Which made the pressure harder as we had to
incorporate more than one opinion and merge them, beforehand I thought it had to be one or the other opinion but I realised you could conjoin rather than choose.
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I learned through using questionnaires that audience prefer to use questionnaires because its quicker. They also prefer it because they can visually see the elements without waiting for attachments etc. I also found questionnaires a quicker way to analyse and tally up information and results as they were clearer. I also found some participants went the extra mile to also put opinions which was helpful.
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I learned that participants like to visually see what they are picking as it makes it easier to make there decisions from there. All the pictures obviously related to the question and participants could take there time to decide which one would be best.
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We learned how to gather information effectively enough to benefit us in the making of our product. We focused on getting results that would help us attract them.
We got together 15 questions for the poster and the magazine and 17 questions for the trailer. This was to try and sum up things they liked or didn't like or things even things that they preferred.
Gathering information helped us finish our products, for example we knew what type of typography to use on our poster and magazine because of the feedback that they gave us. This was extremely helpful.
We got together 15 questions for the poster and the magazine and 17 questions for the trailer. This was to try and sum up things they liked or didn't like or things even things that they preferred.
Gathering information helped us finish our products, for example we knew what type of typography to use on our poster and magazine because of the feedback that they gave us. This was extremely helpful.
How we applied it ?
Here is where we applied the audience requests to our final products. The screen grabs shows you compromises we made to fulfill the needs. We tried our best to put everything in they requested but we also had to follow conventions of horror magazines to make sure it was professional.
Our first draft was the left hand sided one, here we listened to the audience but we hadn't structured our work properly and we were quite messy in our presentation. so we changed things around and the colour scheme.
We colour coded the rings to make it easier to annotate them. The green ring was our old masthead, we really liked the red on blood thirst to connote actual blood but we realised it wasn't really standing out and catching attention which is what we needed, so we changed it to a lighter colour that would stand out against the black background. Also we changed the way 'thirst' was 'hanging' on the side of blood as it didn't look very professional. The blue ring was the previous image we had, we changed the direction her head was faced in, as we felt it didn't look like the main image and that wad the whole idea. we also changed the brightness of the picture as we wanted to give off a dark and evil effect but the brightness wasn't giving off this image. Lastly the yellow ring was to show we changed the effects on the main image to make it look more realistic, the first image looked really fake and unbelievable so we added some effects on top of the image to hide that the wound was fake. |
We created both of these posters but the right side is our first draft, this an example of the poster without taking any audience research into consideration. We changed the masthead font because it was nothing similar to what they had voted for.
Again we've coloured coded the rings to make it easier for annotation. The yellow ring was our previous masthead, we really liked that style of font because of our theme of it being old and that was similar to the old 'look' typography. Also we changed it because the font was really thin and it needed to stand out more on the page. The green ring shows how we hadn't used our effects properly, the cross was extremely obvious and it didn't blend in with the frame which was the original idea so we needed to change that, also the frame was meant to be prominent and quite obvious. Lastly the white ring was how we changed the main image, we used a more close up image instead of a mid shot. we then added a 'grainy like' texture tyo give it the old effect; we wanted to make the audience believe the main image was a framed picture to hint at our story line. |
Using social media
To attain my feedback I used sites like Twitter, Facebook and apps like Whatsapp and Imessage.
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( I used Youtube links for all of the attached videos)
The Poster:
Our inspirations:
For sinister we really liked the colour scheme they used for there poster, it was subtle and the effects they used made it noticeable, for example the cracks they placed or used on the poster was very effective.
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We really liked the cracked skin on half of the main images face. We also really liked the aged effect on the same half, it lets the audience know there is a secret and makes them want to go and watch it. We found inspiration from that.
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We liked that there was an image on the background, which had something to do with the audience; because again it lets the audience know there is an untold secret which the background image is involved in.
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QUESTION 1:
Would you describe the poster as eye catching?
A) Yes
B) No
A) Yes
B) No
question 2:
Would you say the poster follows all the horror conventions?
A) Yes
B) No
C) To a certain extent
A) Yes
B) No
C) To a certain extent
Question 3:
Do you think the text used, was suitable for the poster?
A)Yes
B)No
A)Yes
B)No
Question 4:
Do you like the color scheme used for the poster?
A) Yes
B) No
C) To a certain extent
(Do you have any comments on what could be better?)
A) Yes
B) No
C) To a certain extent
(Do you have any comments on what could be better?)
question 5:
Would you go and see 'Room 032' after viewing the poster?
A)Yes
B) No
A)Yes
B) No
question 6:
Which convention would you say, stands out the most or is more effective?
A) Main Image
B) The Title
C) The Masthead
D) The Tagline
A) Main Image
B) The Title
C) The Masthead
D) The Tagline
question 7:
Can you identify the Horror sub genre from the poster?
A) Psychological/Supernatural ( Insidious/ The Conjuring)
B) J Horror (The Ring/ The Grudge)
C) Zombie (Dawn of the Dead/ 28 days later)
D) Slasher (Friday The 13th/ Texas Chainsaw Massacre)
E) Splatter (Cabin Fever/ Evil Dead)
A) Psychological/Supernatural ( Insidious/ The Conjuring)
B) J Horror (The Ring/ The Grudge)
C) Zombie (Dawn of the Dead/ 28 days later)
D) Slasher (Friday The 13th/ Texas Chainsaw Massacre)
E) Splatter (Cabin Fever/ Evil Dead)
QUESTION 8:
Do you like the main image used?
YES/NO
Why?
A) The effects
B) The position
C) The shot used
YES/NO
Why?
A) The effects
B) The position
C) The shot used
question 9:
question 10:
Do you have any positives or negative feedback on the poster?
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Feedback:
NAME : ANA
Advantages: The participants overall response was pretty positive which means she quite liked the poster which is a good thing. She expressed that she was extremely happy with the poster.
Disadvantages: The participant didn't get the sub genre correct which means either the sub genre was unclear from the poster or she wasn't sure of the terminology. Also one question wasn't applicable to her as she hadn't watched the trailer which means I need to make sure all questions can be answered without problem.
Disadvantages: The participant didn't get the sub genre correct which means either the sub genre was unclear from the poster or she wasn't sure of the terminology. Also one question wasn't applicable to her as she hadn't watched the trailer which means I need to make sure all questions can be answered without problem.
NAME: TAHIRAH
Advantages: The participant really liked the main image used and the effects that we put with it, The participant also could spot the continuity between the poster and trailer which was really good as it means, as a group we worked hard to make sure that everything looked similar but also individual.
Disadvantages: There were quite a few disadvantages in this. Our group appreciate this as it helps us improve. Th participant didn't find the poster eye catching and she wouldn't view the movie in the cinema so we need to make sure that the movie appeals to everyone.
Disadvantages: There were quite a few disadvantages in this. Our group appreciate this as it helps us improve. Th participant didn't find the poster eye catching and she wouldn't view the movie in the cinema so we need to make sure that the movie appeals to everyone.
NAME: JESSICA
Advantages: Although she didn't really like the poster and there were a lot more negatives than positives, the fact that she thought it looked professional was a really good start, her personal preferences didn't take away from the fact that the poster was well laid out and planned out.
Disadvantages: Our participant disclosed after that she knew to some extent of what horror conventions were but she didn't really know whether the poster was following it or not, this means that we need to think about the way we word and structure our questions.
Disadvantages: Our participant disclosed after that she knew to some extent of what horror conventions were but she didn't really know whether the poster was following it or not, this means that we need to think about the way we word and structure our questions.
NAME: SHERYL
Advantages: She really liked the overall look of the poster which was an advantage, a lot of her response was positives and she especially liked the whole layout; another positive is that she would view the movie if it was real.
Disadvantages: Positively there weren't really any disadvantages, despite the fact that she wasn't ecstatic over the colour scheme everything else was great.
Disadvantages: Positively there weren't really any disadvantages, despite the fact that she wasn't ecstatic over the colour scheme everything else was great.
TWITTER RESPONSE:
NAME: LUCY
Advantages: The participants answers were positive again giving us good feedback. The participant was very enthusiastic about answering the questions, overall she enjoyed the whole lookout of the poster.
Disadvantages: Due to the fact that she didn't understand one question the participant then guessed the answer, which means it's not 100% accurate. So we do need to make our word structure easier for people to get and understand.
Disadvantages: Due to the fact that she didn't understand one question the participant then guessed the answer, which means it's not 100% accurate. So we do need to make our word structure easier for people to get and understand.
Video feedback:
Advantages: The participants answers were mostly positive and she gave honest and raw feedback. She easily guessed the horror sub-genre which is really good for us.
Disadvantages: One disadvantage we had was just that she chose multiple choice for a one choice answer but we will use the first option given.
Disadvantages: One disadvantage we had was just that she chose multiple choice for a one choice answer but we will use the first option given.
THE results
6 Participants in total.
Question 1:
A: 4 Votes B: 2 Votes
Question 2:
A: 2 Votes B: 0 Votes C: 4 Votes
Question 3;
A: 5 Votes B: 1 Votes
Question 4:
A: 3 Votes B: 0 Votes C: 3 Votes
Question 5:
A: 4 Votes B: 2 Votes
Question 6:
A: 1 Vote B: 2 Votes C: 1 Vote D: 2 Votes
Question 7:
A: 4 Votes B: 0 Votes C: 2 Votes D: 0 Votes E: 0 Votes
Question 8:
YES : 5 Votes NO: 1 Vote
A: 3 Votes B: 2 Votes C: 1 Vote
Question 9:
YES: 5 Votes NO: 1 Vote
Question 10:
Positive feedback: 6 positive comments. Negative feedback: 0 negative comments.
Question 1:
A: 4 Votes B: 2 Votes
Question 2:
A: 2 Votes B: 0 Votes C: 4 Votes
Question 3;
A: 5 Votes B: 1 Votes
Question 4:
A: 3 Votes B: 0 Votes C: 3 Votes
Question 5:
A: 4 Votes B: 2 Votes
Question 6:
A: 1 Vote B: 2 Votes C: 1 Vote D: 2 Votes
Question 7:
A: 4 Votes B: 0 Votes C: 2 Votes D: 0 Votes E: 0 Votes
Question 8:
YES : 5 Votes NO: 1 Vote
A: 3 Votes B: 2 Votes C: 1 Vote
Question 9:
YES: 5 Votes NO: 1 Vote
Question 10:
Positive feedback: 6 positive comments. Negative feedback: 0 negative comments.
Conclusion:
According to the feedback from the poster, The audience really liked the overall look of the poster especially with the colour scheme, which also got positive feedback.
They all described the trailer as eye catching and liked the effect of the frame around the image as they thought it was clever and effective. However they didn't always correctly identify the horror sub genre and that would have been a problem on our part as it clearly wasn't made obvious.
To conclude we got quite positive feedback which was good.
They all described the trailer as eye catching and liked the effect of the frame around the image as they thought it was clever and effective. However they didn't always correctly identify the horror sub genre and that would have been a problem on our part as it clearly wasn't made obvious.
To conclude we got quite positive feedback which was good.
The Magazine:
Our Inspirations:
We really liked this as they used a close up for the main image, they also used the antagonist on the front cover; which is want our audience liked.
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For this magazine we really like how big they featured the main article, as it emphasised the importance of the article and showed that attention needed to be paid to it. We also liked the placement of the wooden effect behind the cover lines that inspired our magazine.
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We liked the top strip of this magazine, and we used this to inspire our own magazine. We also liked the consistency of the colours they used which inspired us to the same.
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Question 1:
Would you describe the magazine as eye catching?
A)Yes
B) No
A)Yes
B) No
Question 2:
Do you like the typography used on the magazine?
A) Yes
B) No
C) To a certain extent
A) Yes
B) No
C) To a certain extent
Question 3:
Would you say the poster follows all the horror conventions?
A) Yes
B) No
C) To a certain extent
A) Yes
B) No
C) To a certain extent
Question 4:
Do you like the main image used?
YES/NO
Why?
A) The effects
B) The position
C) The shot used
YES/NO
Why?
A) The effects
B) The position
C) The shot used
Question 5:
Are you likely to watch 'Room 032' in the cinema judging from the magazine?
A) Yes
B) No
C) Not sure
A) Yes
B) No
C) Not sure
Question 6:
Which convention would you say, stands out the most or is more effective?
A) Main Image
B) The Title
C) The Masthead
D) The Tagline
A) Main Image
B) The Title
C) The Masthead
D) The Tagline
Question 7:
Would you buy the magazine?
A) Yes
B) No
C) Not sure
A) Yes
B) No
C) Not sure
Question 8:
Do you like the color scheme used on the magazine?
A) Yes
B) No
C) To a certain extent
A) Yes
B) No
C) To a certain extent
question 9
Would you say the magazine looks professional?
A) Yes
B) No
C) To a certain extent
If so why?
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A) Yes
B) No
C) To a certain extent
If so why?
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Question 10:
Do you have any positives or negative feedback on the magazine?
______________________________________________________________________________________________
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Feedback:
NAME: JACKIE
Advantage: This participants review was really positive. The participant also thought the layout and style looked really good.
Disadvantages: Our trailer was meant too draw people in and make them want to watch our movie, but not everybody's styles the same and this participant wasn't overly convinced.
Disadvantages: Our trailer was meant too draw people in and make them want to watch our movie, but not everybody's styles the same and this participant wasn't overly convinced.
NAME: JENEL
Advantages: Again the participants view was mostly positives, a few improvements but overall she seemed happy with the product created.
Disadvantages: The participant felt the page was slightly empty and needed to have the space filled more.
Disadvantages: The participant felt the page was slightly empty and needed to have the space filled more.
NAME: ISABELLE
Advantages: The participant liked the layout of the magazine as she felt it was eye catching, there were hardly any negatives which is a positive for our group.
Disadvantages: there wasn't really any disadvantages to her feedback, except I don't think the participant knew what conventions were, which we as a group would need to ensure.
Disadvantages: there wasn't really any disadvantages to her feedback, except I don't think the participant knew what conventions were, which we as a group would need to ensure.
NAME:RUME
Advantages: The participant liked the overall look of the magazine but felt the one thing that bothered her the most was the main image.
Disadvantages: There were quite a few negative comments, the most important one was the fact that the participant didn't like the main image because that's the thing that should make you want to go watch and the first thing that advertises the movie. So as a group we could have worked on changing the picture and/ or taking better shots.
Disadvantages: There were quite a few negative comments, the most important one was the fact that the participant didn't like the main image because that's the thing that should make you want to go watch and the first thing that advertises the movie. So as a group we could have worked on changing the picture and/ or taking better shots.
Twitter RESPONSE:
NAME: NICOLE
Advantages: The participant really liked the whole look as the magazine and they weren't many negatives.
Disadvantages: The participant didn't really like the space on the page as she felt it looked empty.
Disadvantages: The participant didn't really like the space on the page as she felt it looked empty.
Video Feedback
Advantages: The participants views were really good and positive, she found it looked professional and well structured which was good.
Disadvantage: There weren't really any disadvantages.
Disadvantage: There weren't really any disadvantages.
the results
6 Participants in total.
Question 1:
A: 6 Votes. B: 0 Votes.
Question 2:
A: 3 Votes. B: 0 Votes. C: 3 Votes
Question 3:
A: 3 Votes. B: 0 Votes. C: 3 Votes
Question 4:
YES: 5 Votes. NO: 1 Votes. ( The participant who voted no didn't like the effects; So No because of A)
A: 1 Vote. B: 3 Votes. C: 2 Votes.
Question 5:
A: 4 Votes. B: 0 Votes. C: 2 Votes.
Question 6:
A: 1 Votes. B: 2 Votes. C: 2 Votes. D: 1 Vote.
Question 7:
A: 4 Votes. B: 0 Votes. C: 2 Votes.
Question 8:
A: 5 Votes. B: 0 Votes. C: 1 Vote.
Question 9:
A: 2 Votes. B: 0 Votes. C: 4 Votes.
Question 10:
Positive feedback: 2 positive comments. Negative feedback: 1 negative comment. In between positive and negative feedback: 3 positive comments.
Question 1:
A: 6 Votes. B: 0 Votes.
Question 2:
A: 3 Votes. B: 0 Votes. C: 3 Votes
Question 3:
A: 3 Votes. B: 0 Votes. C: 3 Votes
Question 4:
YES: 5 Votes. NO: 1 Votes. ( The participant who voted no didn't like the effects; So No because of A)
A: 1 Vote. B: 3 Votes. C: 2 Votes.
Question 5:
A: 4 Votes. B: 0 Votes. C: 2 Votes.
Question 6:
A: 1 Votes. B: 2 Votes. C: 2 Votes. D: 1 Vote.
Question 7:
A: 4 Votes. B: 0 Votes. C: 2 Votes.
Question 8:
A: 5 Votes. B: 0 Votes. C: 1 Vote.
Question 9:
A: 2 Votes. B: 0 Votes. C: 4 Votes.
Question 10:
Positive feedback: 2 positive comments. Negative feedback: 1 negative comment. In between positive and negative feedback: 3 positive comments.
The trailer:
OUr INSPIRATIONS:
We really liked how insidious started off really slow paced, and then sped up because it created tension. Also We liked how the trailer told a story during the trailer.
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We used this trailer as inspiration, because we tried to imitate a key part in the trailer; where the antagonist on the laptop moves as, we really liked this part of the trailer.
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For this trailer we used it as inspiration because the story line is similar to ours, we also liked how occasionally we would see a glimpse of the antagonist at times which built up tension.
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Question 1:
Is the storyline/synopsis clear?
A) Yes
B) No
C) To a certain extent
A) Yes
B) No
C) To a certain extent
Question 2:
Do you think the pace of the trailer builds tension?
A) Yes
B) No
C) To a certain extent
Why or How?
________________________________________________________
________________________________________________________
A) Yes
B) No
C) To a certain extent
Why or How?
________________________________________________________
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Question 3:
What elements do you think are the most effective in our trailer?
A) Sound
B) Editing
C) The effects
D) Captions
E) The pace of the trailer
F) The acting
A) Sound
B) Editing
C) The effects
D) Captions
E) The pace of the trailer
F) The acting
question 4:
After viewing the trailer are you likely to watch 'Room 032' in the cinema?
A) Yes
B) No
C) Maybe
A) Yes
B) No
C) Maybe
question 5:
Can you identify the Horror sub genre from the poster?
A) Psychological/Supernatural ( Insidious/ The Conjuring)
B) J Horror (The Ring/ The Grudge)
C) Zombie (Dawn of the Dead/ 28 days later)
D) Slasher (Friday The 13th/ Texas Chainsaw Massacre)
E) Splatter (Cabin Fever/ Evil Dead)
A) Psychological/Supernatural ( Insidious/ The Conjuring)
B) J Horror (The Ring/ The Grudge)
C) Zombie (Dawn of the Dead/ 28 days later)
D) Slasher (Friday The 13th/ Texas Chainsaw Massacre)
E) Splatter (Cabin Fever/ Evil Dead)
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question 6:
Do you think the sound goes well with the trailer?
A) Yes
B) No
C) To a certain extent
A) Yes
B) No
C) To a certain extent
question 7:
Does the trailer give away too much? (For example: showing the antagonist)
A) Yes
B) No
A) Yes
B) No
question 8:
Does the trailer follow the horror trailer conventions?
E.G
- Production logo, Film title,Social media, sound and captions)
A) Yes
B) No
C) To a certain extent
Why?
_______________________________________
_______________________________________
E.G
- Production logo, Film title,Social media, sound and captions)
A) Yes
B) No
C) To a certain extent
Why?
_______________________________________
_______________________________________
question 9:
Do you think the trailer looks professional?
A) Yes
B) No
C) `To a certain extent
A) Yes
B) No
C) `To a certain extent
question 10:
Do you have any positives or negative feedback on the trailer?
______________________________________________________________________________________________
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______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
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REACTIONS TO OUR TRAILER:
Diana felt that the trailer's pace was too slow, but really enjoyed the rest and found a few bits gave her the giggles.
Shekinah didn't find it entertaining as she doesn't really like that sub genre of horror, but like Diana found bits quite funny.
Shekinah didn't find it entertaining as she doesn't really like that sub genre of horror, but like Diana found bits quite funny.
Feedback:
NAME: IFEOMA
Advantages: Her answers were mostly positive and she liked the acting that was portrayed in the trailer.
Disadvantages: However the participant didn't like the way the sound was flowing with the trailer.
Disadvantages: However the participant didn't like the way the sound was flowing with the trailer.
NAME: TRAMAINE
Advantages: The participants overall review of the trailer was pretty good, she liked the story line and the way it was presented. It is great that she liked the story line as that is what would make them view the film.
Disadvantages: There wasn't really any negatives to it.
Disadvantages: There wasn't really any negatives to it.
NAME:AMIRAH
Advantages: A pretty positive review from this participant, she liked our production name and company logo.
Disadvantages: Only that the participant was unsure of the sound.
Disadvantages: Only that the participant was unsure of the sound.
NAME: ELEESE
Advantages: She doesn't really like horror movies so it didn't necessarily apply to her but there were a lot of positives.
Disadvantages: She didn't like the sound used with the trailer which was bad as the sound is quite important to our trailer.
Disadvantages: She didn't like the sound used with the trailer which was bad as the sound is quite important to our trailer.
I MESSAGE response:
NAME: ANGEL
Advantage: She liked some things like the captions and the production company logo.
Disadvantage: the participant didn't like the pace and she wasn't able to properly identify the sub genre which means it wasn't portrayed clearly or she doesn't know the difference which we should have explained.
Disadvantage: the participant didn't like the pace and she wasn't able to properly identify the sub genre which means it wasn't portrayed clearly or she doesn't know the difference which we should have explained.
the results:
5 participants in total:
Question 1:
A: 4 Votes. B: 0 Votes. C: 1 Vote.
Question 2:
A: 2 Votes B: 2 Votes C: 1 Votes.
Question 3:
A: 0 Votes. B: 2 Votes. C: 2 Votes. D: 1 Vote. E: 0 Votes. F: 0 Votes.
Question 4:
A: 0 Votes. B: 1 Vote. C: 4 Votes
Question 5:
A: 3 Votes. B: 1 Votes. C: 1 Vote. D: 0 Votes. E: 0 Votes.
Question 6:
A: 0 Votes. B: 2 Votes. C: 3 Votes.
Question 7:
A: 5 Votes. B: 0 Votes.
Question 8:
A: 3 Votes. B: 1 Vote. C: 1 Vote.
Question 9:
A: 1 Vote. B: 0 Votes. C: 4 Votes
Question 10:
Positive feedback: 4 positive comments. Negative comments: 0 comment. In between positive and negative: 1 comment
Question 1:
A: 4 Votes. B: 0 Votes. C: 1 Vote.
Question 2:
A: 2 Votes B: 2 Votes C: 1 Votes.
Question 3:
A: 0 Votes. B: 2 Votes. C: 2 Votes. D: 1 Vote. E: 0 Votes. F: 0 Votes.
Question 4:
A: 0 Votes. B: 1 Vote. C: 4 Votes
Question 5:
A: 3 Votes. B: 1 Votes. C: 1 Vote. D: 0 Votes. E: 0 Votes.
Question 6:
A: 0 Votes. B: 2 Votes. C: 3 Votes.
Question 7:
A: 5 Votes. B: 0 Votes.
Question 8:
A: 3 Votes. B: 1 Vote. C: 1 Vote.
Question 9:
A: 1 Vote. B: 0 Votes. C: 4 Votes
Question 10:
Positive feedback: 4 positive comments. Negative comments: 0 comment. In between positive and negative: 1 comment
General Review:
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We just asked this one participant her general review of the new trailer.
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Bloopers:
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Here are just some out takes from the filming of feedback. A few clips for a few laughs!
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